Project: website marketing (pt3)
Well, it’s been 4 weeks since the launch of the new website and I’ve done a fair bit of marketing on the website. Still have lots to do but the past month has seen some good results. I outlined my targets in the first post and gave an update in the second post. This post is to round up a full summary of how the site is fairing out now, after the changes took place. So here’s the final results of the last 4 weeks, compared to the previous 4 weeks. To gather this information, I’m using Google Stats, Google Webmaster Tools, Web CEO, PopURI.us, Feedburner
| Link and Search Engine Analysis | 4 Weeks Ago | Now |
|---|---|---|
| Google Page Rank | 3 | 3 |
| Google Back Links | 627 | 1,351 |
| Google Home Page Back Links | 171 | 665 |
| Google SERP’s | ||
| - web design ireland | 46 (com) 55 (ie-ww) 37 (ie-io) |
15 (com) 17 (ie-ww) 14 (ie-io) |
| - web design meath | 12 (com) 27 (ie-ww) 21 (ie-io) |
3 (com) 14 (ie-ww) 12 (ie-io) |
| - web design navan | 4 (com) 6 (ie-ww) 6 (ie-io) |
3 (com) 6 (ie-ww) 6 (ie-io) |
| - web development ireland | n/a (com) n/a (ie-ww) n/a (ie-io) |
16 (com) 17 (ie-ww) 16 (ie-io) |
| - web marketing ireland | n/a (com) n/a (ie-ww) n/a (ie-io) |
11 (com) 12 (ie-ww) 8 (ie-io) |
| Yahoo Back Links | 630 | 1,447 |
| Technorati Links | 74 | 112 |
| Del.icio.us Bookmarks | 0 | 20 |
| Alexa Rank | 843,100 | 342,309 |
Note: Under Google SERP’s (search engine ranking positions), (com) means google.com results, (ie-ww) means google.ie world wide results, and (ie-io) means google.ie ireland only results.
| Website Statistics Analysis | 4-8 Weeks Ago | Past 4 Weeks |
|---|---|---|
| Visits | 673 | 8,581 |
| Visits Per Day | 24 | 306 |
| Page Views | 1,410 | 17,666 |
| Page Views Per Day | 50 | 630 |
| Page Views Per Visit | 2.10 | 2.06 |
| Average Time on Site | 00:01:40 | 00:01:26 |
| Bounce Rate | 67.46% | 64.51% |
| Percentage New Visits | 81.72% | 80.63% |
| Traffic Sources | 9% (direct) 35% (referring sites) 56% (search engines) |
9% (direct) 85% (referring sites) 6% (search engines) |
| Blog RSS Subscribers | 14 | 21 |
Note: This information was gathered using Google Analytics and is for the 4 week period, 26th April 2007 to 23rd May 2007 (i.e. prior to new site launch and new website promotion techniques) and the 4 week period, 24th May 2007 to 20th June 2007 (i.e. first 4 weeks of the new site).
Marketing Targets
These were the marketing targets that I had set for the site. Did I achieve them? Well, see below and why it did/didn’t happen! 
- Increase Google Page Rank to 5 on next release
Well, Google hasn’t released it’s new page ranks yet, but I expect the sites up at 4 at the moment. With a bit more link building, I’m sure it can get to the 5 target before the next release. - Increase Backlinks 10 fold.
Ok, I only doubled it and that has been due to lack of time on my part. I have a list of sites that I was supposed to go through and add links to but didn’t get a minute. I’ll keep working on this. 10 fold was a bit ambitious I think. - Google Keyword Ranking Targets:
– web design ireland: at least page 2 Got it! Really happy with this! Page 1, here I come!
– web design meath: top 3 results Still lagging behind on Ireland searches. Need more backlinks I think!
– web design navan: top 1 result Again, Clickstream hold the top spot. More backlinks should knock them off the top.
– web development ireland: top 10 pages Got to page 2. Good start!
– web marketing ireland: top 10 pages Again, page 2. Next targets will be page 1. - Increase visits per day to 250
Well, got this up to 306 for the 4 week period but I expect it may die down after the traffic spikes I described in part 2. Will need to keep link building to keep this figure up. - Increase page views per day to 750
Didn’t quite make the 750 with only a 630 result. Due to the site not being sticky enough and the low amount of pages per visit. Need to work on increasing that to get more out of the visitors I get. - Treble the blog subscribers
Actually, very ambitious here! Only managed a 50% increase. Glad people are reading though and hopefully I can provide some interesting reads and get more people to subscribe!
Summary
Well, that’s it for this part of the marketing strategy. I’ll report again in a month or two on how the site is fairing out. I’ll get the head down and do a load of link building and see if I can get the site on to the first page of Google for the chosen keywords as well as keep building the visitors and page views. I might even give a monthly snap shot of how things are going and what I’ve done in the past month to help push things further. Hopefully, someone will benefit from this information on how to market and build on their website. If you have any questions or comments, would love to hear them, so drop them into the comments below.
Slán anois!
