Project: website marketing (pt1)
Well, last Thursday saw the launch of our new website here at davidbehan.com. After a few changes and updates, it’s nearly there. There are still a few bits and bobs that need to be done but once complete, it’s down to marketing the website and really getting it noticed.
In honour of this, I’m going to track the campaign here in the blog. I don’t know how other web design companies are fairing out with traffic but I’m going to open up some of my stats on where davidbehan.com is, what promotion is being done and how it is effecting traffic. Ok, so to start, here is a brief account of where the site is at the moment. To gather this information, I’m using Google Stats, Google Webmaster Tools, Web CEO, PopURI.us, Feedburner and it is accurate as of launch of the new site last Thursday.
Links and Search Engine Analysis
- Google Page Rank: 3
- Google Back Links: 627
- Google Home Page Back Links: 171
- Google Keyword Ranking Positions:
- web design ireland: 46 (com), 55 (ie-ww), 37 (ie-io)
- web design meath: 12 (com), 27 (ie-ww), 21 (ie-io)
- web design navan: 4 (com), 6 (ie-ww), 6 (ie-io)
- web development ireland: n/a (com), n/a (ie-ww), n/a (ie-io)
- web marketing ireland: n/a (com), n/a (ie-ww), n/a (ie-io) - Yahoo Back Links: 630
- Technorati Links: 74
- Del.icio.us Bookmarks: 0
- Alexa Rank: 843,100
Note: Under Google Keyword Ranking Positions, (com) means google.com results, (ie-ww) means google.ie world wide results, and (ie-io) means google.ie ireland only results.
Website Statistics Analysis (Past 4 weeks)
- Visits: 673
- Visits Per Day: 24
- Page Views: 1,410
- Page Views Per Day: 50
- Page Views Per Visit: 2.10
- Average Time on Site: 00:01:40
- Bounce Rate: 67.46%
- Percentage New Visits: 81.72%
- Traffic Sources: 9% (direct), 35% (referring sites), 56% (search engines)
- Blog RSS Subscribers: 14
Note: This information was gathered using Google Analytics and is for the 4 week period, 26th April 2007 to 23rd May 2007, i.e. prior to new site launch and new website promotion techniques.
Marketing Targets
- Increase Google Page Rank to 4 if not 5 on next release
- Increase Backlinks to 1,500.
- Google Keyword Ranking Targets:
- web design ireland: at least page 3
- web design meath: top 3 results
- web design navan: top 1 result
- web development ireland: top 10 pages
- web marketing ireland: top 10 pages - Increase average visits per day to 250
- Increase average page views per day to 750
- Treble the blog subscribers
Note: These targets are for the next 4 weeks (although some may not get updated for awhile after) and results will be posted on Thursday, 21st June.
Summary
OK, stop laughing!!! 
I know those stats aren’t really the best and could be a lot better… and that’s what this is all about. It is difficult to work on your own self promotion and marketing when you are working on so many client websites. I’m sure any other web marketing individuals reading this will agree but I’m determined to change that here. For now, you have the current state of affairs, the targets and soon you will have the results. I’ll keep you posted throughout the next 4 weeks with an update as to the positions and the techniques I’m using to do the promotion. If anyone has a comment or suggestion they would like to add, they are always welcome. Thanks for reading and don’t forget to sign up for the RSS feed to get notified of updates.
p.s. Wordpress logged me out during this post so when I went to publish it, I lost almost the entire thing (everything except the first 2 paragraphs). Agh!!! Lesson learned… write it in notepad and do a copy and paste
