David Behan's Web Design Ireland Blog

1850/1890 Numbers are a scam

Really, what’s the point of them these days. I’ve been thinking about this for a long while. Years ago, we were charged extra for ringing outside the county and it made sense for a business that traded on a national level to have an 1890 or an 1850 number so it wouldn’t cost their customers extra to ring them if they were not in the same county, e.g. cork customer ringing dublin office.

That was all fine until the landline phone (eircom, esat, etc) and mobile phone (vodafone, o2, meteor, three) operators started to offer 1 rate nationwide and all inclusive minutes. Nowadays, my phone packages (both landline and mobile) allow me to make national calls to normal landline numbers and they are taken out of my inclusive minutes and paid for in the package I’m signed up to. However, with the exact same phones, if I decide to ring these “lo-call” or “cheap” numbers, I get an nice little extra cost on my bill because these 1890 and 1850 numbers are cheaper than regular numbers but are not included in my minutes. Ok, in fairness, it’s not that much but they add up if you are calling your online banking a couple of times a month and multiply this by all the people in Ireland… I’m sure there’s a nice layer of cream being scooped by the phone operators.

How does that all make sense??? It doesn’t really. I believe it is a nice little scam by the phone companies to extract an extra bit of money from the punter. How to combat it? Businesses… if you really want to save customers money, get rid of the 1850/1890 numbers and get 1800 numbers instead. Consumers… don’t be fooled by these numbers and save the regular numbers to your phone instead.

Why aren’t the 1890/1850 numbers included in the free minutes? Probably because there’s a nice sum of money being collected every month that no one is giving out about! Is ComReg aware of it? Who knows? Is it making that much money to be giving out about? Once again, who knows? I just felt like ranting about it this morning but I’d love to know how much they scim off the top using these numbers!

25 Comments (post a comment)

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Michele  spacer

David

It’s not our fault that your telephone provider doesn’t included 1850 / 1890 numbers in their “minutes”. You can hardly expect us all to fork out for 1800 calls … It would cost us a fortune!

Michele

July 5, 2007 @ 4:59 pm
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David  spacer

Hi Michele,

I had a feeling you’d reply to this. I don’t expect you to fork out for an 1800 number. I have your normal 059 number stored in my phone, not your 1850 number. It doesn’t cost me anything to call the 059 but it does if I call the 1850. This is my point exactly… what’s the point of the 1850/1890 these days… they only seem to cost money to ring, not save (which was the original idea of them).

Or maybe I’m missing the point entirely! :D

Rgds, Dave

July 5, 2007 @ 5:16 pm
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Michele  spacer

Dave

I understand you entirely, but I think the way you worded it was a bit naive. You should have asked business to use their regional STD codes NOT demand an 1800

Michele

July 5, 2007 @ 5:55 pm
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David  spacer

Point taken Michele. In fact, I should have just left it at “Businesses… if you really want to save customers money, get rid of the 1850/1890 numbers”. Holding hands up!!! :D

July 5, 2007 @ 6:09 pm
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Stephen  spacer

We’ve had a 1800 since day-1 and found it an invaluable sales tool as well as a valued support option for our customers. The cost is not insignificant (we received an average now of 250 calls per day) but the customer value is there.

July 5, 2007 @ 8:15 pm
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Graham  spacer

Hi all i agree about the so called lost cost numbers I’m in business and my solution works for companies i provide a click to call solution for business so the customer always gets a free call to the business but need to request the call from the business website.
http://www.buttontel.ie try it out for yourself.

July 11, 2007 @ 12:45 pm
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Aoife  spacer

I agree!

Ulster Bank Telephone Banking - 01 8047475….saves me ringing the 1850 number….i’m so cheap……but it’s free on BT so why not!

July 12, 2007 @ 3:31 pm
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Laura  spacer

I have exactly the same rant. It has cost me nearly €13 this month extra on my phone bill for 4 1890 calls to online banking, revenue department etc. Even comreg’s only phone number is an 1890. So i rang o2 to ask why and they said ‘they are premium numbers’. Oh and ‘we are always working to reduce the prices’. So I have free landline calls but not these ones. And EVERY government department seems to have a 1850/1890 and no normal landline number.

I know from working in a business which has a 1850 number, that these numbers usually redirect to a proper landline number, so it wouldn’t cost anything extra for these businesses to give out both numbers and it would make it cheaper for people on mobiles. I am so sick of paying over the top for silly things in this country.

July 13, 2007 @ 8:42 am
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John  spacer

Originally these numbers were based on cost but now they are created as a tool to judge who is ringing and from where. The providers can offer reports on who is ringing you and from where therefore giving very good information about your customer.

July 17, 2007 @ 3:42 pm
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Graham  spacer

Hi John,

Do you pay the providers for this information

July 17, 2007 @ 3:48 pm
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John  spacer

I don’t think so. I believe you can request it as you’re paying for the rental of the line.

July 17, 2007 @ 4:13 pm
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Graham  spacer

My system can do away with lo call freephone toll free and even ivr’s that the dial one for sales 2 for service and so on, take up for buttontel.ie has started to oick up speed with some big companies in ireland testing it.

July 17, 2007 @ 4:42 pm
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Ciaran  spacer

Well I love them…. saved me 1000’s of euro. I’ve family abroad and I call telesavers that gives international calls at local rates. But of course mobile networks bar this number so it doesn’t eat their profits… wonder if that’s anti competitive??

July 17, 2007 @ 11:28 pm
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Eamonn  spacer

Great rant David, I hope you feel better.

Seems like Michelle may be taking the emotional approach instead of quantifying exactly how much an 800 number would cost and then estimating the customer benefit accruing from using one….do the analysis before coming back with emotional generalisations.

For the most part you can get the local STD number from the businesses which is a cost saving if you call repeatedly but I would like to see them display the STD number along with the 1850/1890 numbers.

Good Blog, keep up the good work.

July 19, 2007 @ 11:08 am
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Michele  spacer

Eamonn

If you’re going to try to belittle my comments at least get my name right

Michele

July 19, 2007 @ 11:13 am
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Barry  spacer

Hi Dave, long time no see.

It don’t think it’s feasible to ask Businesses to use a Freefone number, as they may be open to abuse from customers ringing in for Support, generally the Sales number should be freefone, while support calls (depending on SLA) may be lo-call.

July 19, 2007 @ 1:29 pm
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David  spacer

@Stephen: Yes, I liked this as a new customer of yours. Especially since I was moving from Fasthosts in the UK and international numbers!

@Graham: It’s a nice idea and it works quite well I must say. I might have a few customers for you. Thanks for the info you sent! :)

@Aoife/Laura: Exactly my point! If you add up all those extra charges for dialing the 1850 instead of the associated fixed line number, the phone companies are making a tidy sum. I think ComReg should look into it! Oh, I’ve the AIB fixed line in my phone too!

@John: There is good information for the business alright. I’ve used them before and they can be good for buying easy to remember numbers like FirstActive’s 1890 678910 I think. However, they are being advertised as “low call” numbers when they are in fact not anymore.

@Ciaran: That’s a different use of the 1890 numbers altogether but I see your point. If you had the fixed line number the 1890 number directed to, it would be even cheaper for you!

@Eamonn: I agree, the fixed line number should be supplied along with the 1890/1850 number. It would be interesting to know how much extra business Blacknight would get if they employed an 1800 number or any business for that matter. Would the extra sales out way the cost?

@Michele: I got your name wrong too the first time I talked to you on the phone a few years back!!! I hope you’ve forgiven me for thinking you were a girl back then!!! :)

@Barry: Well, old friend! How’s it going? In fact, I never liked the way Digiweb (for example) offered a freephone for their sales line but not their support line. I actually always like the fact that H365 had the same freephone for both departments. I suppose I think the 1890/1850 numbers are good for marketing campaigns but for long terms use, a fixed line number would suffice as it usually doesn’t cost anything more to ring these but does if it’s an 1890/1850!

July 19, 2007 @ 3:55 pm
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Martin Sheridan  spacer

David
Great, point! Have had quite a few 1890/1850 calls recently. In England, for equivalent numbers, such as 0870/0808, there is a site called saynoto0870.com. It,presumably where it can, gives you the STD number of the 0870. Could this be done here?
Martin

August 17, 2007 @ 4:13 pm
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Brian  spacer

The 18/00/50/90 series was good for what it intended to do. People were not financially penalised for using these prefixes…but along comes Mr. Cellphone. “Mr.C.” will take a slice of whatever is ‘available’. The beef is with mobile operators who charge extra, because they can. For instance, US mobile customers pay for all incoming calls whether roaming or not, and call charges are upped to the nearest minute. Wrong incoming number? Sorry, it’s still going to cost you even for 1 second..for a full minute. Why can a consumer savvy public accept this? Don’t know the answer. But I do know BUYER BEWARE, use your skill albeit at some inconvenience. If the mobile operators notice a drop in “premium” routings they will price accordingly. These numbers are cheap when used as designed..but bad value compliments of “Mr. C”.

August 26, 2007 @ 10:17 pm
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Job  spacer

Does anyone know if those new VOIP 076 XXX XXXX numbers are the same as the 18XX ones, meaning not included in the ‘Minutes’ packages?

September 12, 2007 @ 1:51 pm
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David  spacer

Sorry for delay in response…

@Martin: Very interesting. That might be a nice website to launch here if it didn’t have much manual overhead.

@Brian: I think a website publicing the scam by the phone companies to charge extra for these numbers might be a way to go. If people know about it… let ComReg now and then publicise it. Gerry Ryan would surely have a listen! :D

@Job: I think 076 are treated as another area code and would be included in minutes but I’m not 100% on that.

September 25, 2007 @ 6:45 am
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Biju  spacer

Dear All;

Almost every department and company having an additional normal landline number for customers calling from outside Ireland apart from theire 1850/1890 number, just need to check their contact option for customers calling from ourside the coutry, and make calls to that number(00353…), both your 1850/1890 and international numbers are directed to same department

Regards
Biju

January 30, 2008 @ 2:07 pm
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David  spacer

You’re right Biju but those numbers are not always available. For example here’s a company that does all the credit card merchant services for Bank of Ireland and they don’t have an international number for Ireland!!!

http://www.elavonms.com/default.asp?sid=35&pid=81

February 1, 2008 @ 2:50 pm
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Dermot  spacer

Hi DAve good point. I rang Dell Tech serice today. It took me 41 minutes on their 1850 number , speaking to someone in India or similar. I’m just wondering how much this will cost me, I’m with Eircom. What’s worse the problem wasn’t solved.

March 18, 2008 @ 7:06 pm
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David  spacer

Be interested if you could post up the cost of that call Dermot. Then add up all the other calls you make to other ones, multiply it by a few million and that’s what the telecoms are making extra per month on “low call numbers”. Scam, scam, scam!!!

March 19, 2008 @ 5:00 am

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